Pirelli are doing the viral marketing thing. Put something cool on the web and hope people to link to it in their blogs. It’s worked:
Pirelli’s “The Call” is an excellent 8 minute film. John Malkovich is a priest in Rome who is called upon to exorcise an unruly TVR Sagaris, represented in spirit by a rather naked Naomi Campbell. In the film the TVR’s wheelspinning antics are finally calmed by a set of Pirelli tyres.
Of course in real life a TVR doing doughnuts in Italy would normally be cheered on by the locals (even the priests), but don’t let that detract from the excellent film.
You’ll need to select a movie format and quality from the menu on the left before it’ll play. It’s a real movie, so if you end up looking at a sequence of freeze frames then try the middle quality for the windows player (the one that looks like a flag with 4 squares) as that’s the one that worked for me.